Discover the no-hunger diet

If you’re looking for the most generous, hunger-busting way to lose weight without ever feeling deprived, Food Optimising is for you! Unlike other eating plans you really can eat to satisfy your appetite – whether it’s pasta, potatoes, steak or fish - and still lose weight beautifully. Every food fits into Food Optimising, making it family-friendly, easy on your purse and simple to slot into your social life.

Because it’s so different to traditional, restrictive diets, new members can find Food Optimising a surprising experience:

I've tried every diet under the sun, all without success. When I first joined Slimming World I couldn't believe the amount of food I could eat! I thought 'this can't be right, I'm eating too much!

I soon realised it was right - at my last weigh-in I’d lost 7lbs! Since nothing is restricted it’s very easy to stick to - I no longer see it as a 'diet', it’s a way of life.

Tracee Smith, Tyne and Wear

We’ve featured a few common queries below to give you even more of an insight into this amazing healthy eating plan…

Can I have meat and potatoes together?

Yes you can! Here at Slimming World we love tucking into potatoes and meat on the same plate, with piles of tasty vegetables too! Food Optimising isn’t a faddy diet and we don’t discriminate against food groups!

Food Optimising favourites include

Can I eat the same meals as my family?

Yes you can! Our unique family-friendly plan means there’s no ned to cook separate meals anymore – everyone will enjoy tasty egg and chips, curry, chicken kievs, chilli, roast dinners, fish fingers and tons of other delicious meals.

My whole family eats exactly what I eat! No more café-style meals where everyone eats differently. By Food Optimising, all my family (hubby, 12 year old son, 10 year old daughter and my 15 month old) can eat home cooked, healthy nutritious food.  I am no longer a slave to the scales or to tiny portion sizes. I eat until I’m full every day and not only that - we come together as a family around the table every night and talk! We’re all so much healthier too!

Erica Cowley

Can I go out for meals?

Yes you can! Because Food Optimising’s Free Foods are everyday foods such as potatoes, lean meat, pasta, rice and vegetables there’s always plenty on restaurant menus to pile your plate with.

The thing I like the best about Food Optimising is the freedom! You can eat as much as you like, with hardly any counting or weighing at all! A little while ago I went out for lunch with a friend who was a member of another slimming club - she had to sit and study her little book against the menu to work out what she could have. For me it was easy. There was a five-bean chilli with boiled rice, a chicken salad, steaks, tomato pasta; loads of choices without me even having to think about counting anything!

Amanda Ettridge, London

Find out just how great Food Optimising is – your local group is just around the corner. Don’t forget all our special offers too, saving you £££s!

Find a group in your county

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or become an online member

You'll find more delicious recipe and menu ideas at your local group, along with all the help you need to get started and reach your target weight.

What you get with group membership

  • A friendly, understanding Consultant – who’s been a member themselves
  • Image Therapy – the heart of a Slimming World group – giving you unique help, support and encouragement when you need it most
  • Loads of praise and celebrations for each weight loss milestone you achieve
  • Warmth, friendship, laughter, sharing ideas, recipes, inspirational stories and much, much more
  • Free access to dozens of online features and tools to support you between groups
find a friendly local group

What you get with online-only membership

  • Weekly online support and motivating e-mails based on your personal progress
  • Access to motivational support tools, insightful features and special strategies to help you in the weeks ahead
lose weight online

Featured success

I’m loving the good life
I’m loving the good life

At over 20st, Emma found it hard to care for her beloved pets. Now she’s 8st 10lbs lighter and has lots more energy for her family of animals!

Read more